Hollycroft Associates brings together a core team of consultants with wide-ranging experience in our main areas of competence, primarily gained within the corporate environment. We can also call on extensive external support that we bring in on an as-needed basis. This enables us to keep down our overheads and thus your costs. Core team members include:

Andrew Lathwell

Andrew is a highly professional senior manager and leader of IT and Business projects with extensive knowledge and experience of the Communications, Satellite and Broadcast Industries. He has a track record of successful delivery across all three sectors and is committed to business success.  He has strong organisational competence, leadership and communication skills developed with industry leaders internationally.

Andy Work

Andrew is an engineering and commercial consultant with over 20 years experience in the telecommunications industry, the last 15 of which specialised in satellite communications.

After graduating, Andrew initially managed terrestrial radio and microwave projects prior to joining the satellite communications industry. His career includes 7 years at ESA working on transportable ground stations for the Olympus Satellite project. Since 1995 he has engineered customised VSAT solutions in Asia and the Far East for IP backbone, voice and data services for Unisource, KPN and NEWskies.

Andrew is based in The Netherlands and speaks English, Dutch and French.

Simon Hoey

Qualified with an MBA and based in London, Simon was most recently employed as Director of Business Development for Stratos Global. Previously he was with Invsat (an Inmarsat subsidiary). He has an understanding of satellite communications from space segment to end-user equipment, combining technical innovations and commercial relationships to produce new solutions, opening new markets.

A Chartered Engineer with a Bachelor degree from Liverpool University, he joined the satellite industry whilst still a student at Marconi, testing the payload receiver of Eutelsat II and Olympus. Diverse roles followed from engineering support on a Libyan seismic crew, the design team for the BSB squarial LNB (and variants for BSkyB/Astra),  and providing solutions for niche broadcaster SIS as it rolled-out service in the Caribbean & Middle East.

Since 1996 he has worked for systems integrators and service providers, using satellite for the international oil & gas and maritime industry users. His primary role has been delivering extensions to their corporate networks using diverse technologies from a range of manufacturers.

Misko Popovic

With a Bachelors degree in Electrical Engineering and a Masters degree & a Doctorate in Telecommunications from the University of Belgrade, Misko went on to receive an MBA from John Hopkins University in Maryland. He has published some 28 technical papers.

His early career included seven years with the Yugoslav PTT before moving on to INTELSAT in Washington where he spent ten years in engineering and video sales. More recently Misko set-up and managed the global technical sales support function for NEWskies Satellites in The Hague.

Misko is based in The Hague. He is fluent in English, Serbian and Russian.

Bob Ladell

Bob Ladell is a Consultant and Project Manager with a successful track record of both commercial and technical management of large multi-disciplined projects for specialist systems across many industries. He has successfully run his own companies for over 10 years, specialising in technically oriented consultancy and Project Management in a broad range of specialist disciplines.

His career includes significant time as a Senior Engineer with Thorn Consumer Electronics Advance Study Group designing consumer products - teletext, viewdata and remote controls being of particular interest leading to volume manufacture. At Logica plc he was a Head of Engineering responsible for a development team designing specialist hardware to serve many different business sectors. 

He then joined British Satellite Broadcasting as Systems Integration Manager pioneering the integration and testing of advanced D-MAC conditional access and conventional broadcasting techniques.

David Chambers

With a Bachelors and Masters degrees in Engineering and an MBA from the London Business School, David Chambers is a seasoned business development specialist. He has previously held senior executive position with major corporates including Teledesic (Director of Business Development), INMARSAT (Corporate Finance Manager), Courtaulds (Business Development Manager) and 3i (Investment Associate). His specialities include:

Alex Ellery

With a Bachelors degree in Physics, a Masters degree in Astronomy, a Postgraduate Certificate in Space Studies and a Doctorate in Astronautics & Space Engineering, Dr Alex Ellery has a broad scientific and engineering background plus a strong appreciation of the commercial and legal aspects of the space business. He has previously held positions with the space division of Logica UK Ltd (where he worked on projects for EUTELSAT and EUMETSAT, as well as in various project management roles) and as programme manager for the Herschel Space Observatory and Planck Surveyor Space Telescope instrumentation groups. His specialities include:

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